"Superstition is ubiquitous in football," so it should come as no surprise that this official World Cup voodoo cup has been one of the event's hottest selling tie-ins. The "FooTooKit" makes it simple for fans to curse their team's opponent in any given game--just dress the doll with a shirt bearing the opposition's national symbol, stick in a bunch of pins and you'll help secure a victory for your team.
And now you know the real reason why the fifth-ranked U.S. team mysteriously choked to lose 3-0 in its opening game.
(Click here for more World Cup marketing fun!)
Leave a comment