The Methodist Church has just launched a $20 million marketing campaign to rebuild denominational brand loyalty.
One element in the strategy: selling churches promotional t-shirts to give away to attendees.
And if that doesn't work, there's always the website--not so cleverly named "10,000 doors," which they may have intended to play off of the Church's traditional red doors but for many people would seem to imply that there are countless other ways to enter into heaven besides being a Methodist.
. . .
Twenty million dollars, huh?
Clearly I'm in the wrong business.